SHOWS HOW PLANT DESIGN, SALES PROMOTION & TRAINING OF EMPLOYEES AID PURINA DEALERS IN DEVELOPING A PROSPEROUS BUSINESS IN A TEXAS FARMING COMMUNITY.
Trade film aimed at Purina animal chow dealers, teaching them how to increase their sales through close relationships with customers. Shows livestock farmers listening to lectures from chow salesmen. Shows many charts and ads showing how Purina feed makes fatter animals more cheaply than other feeds ultimately making more money for the farmer.
Stock Shots: Main Street, small farming town; high school; fire dept.; hardware store; feed store; cows; baby chicks; promotional sales manual; milk cans; meetings of farmers; newspaper ads; Closeups of American faces
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